Buyer's guidesReplora AI alternatives for growing multi-location brands
Signs you've outgrown a Google-only review reply tool, what to look for next, and how Akili compares for brands with many sites.
Buyer's guides
How much does review management software cost?
Pricing models explained, what popular tools publish, the hidden costs to ask about, and what review management costs for a 3, 25 and 60-site brand.
Review management software usually costs between $60 and $250 per location per month among tools that publish their prices. A 25-location brand would pay roughly $1,500 to $6,250 a month, before add-ons. Several of the larger platforms, including Birdeye and Uberall, don't publish prices and quote each customer individually.
What you pay depends on three things: how the vendor charges (per location, per plan or per user), which features are add-ons, and how long the contract runs. This guide explains each one, shows what popular tools publish, and works through the cost for a small and a large brand.
Prices below were checked on each vendor's own website on 4 November 2026. They change often, so check them again before you buy.
How is review management software priced?
Most tools use one of four pricing models. The model matters more than the headline price, because it decides how your bill grows.
| Model | How it works | Grows when | Suits |
|---|---|---|---|
| Per location | A fixed price for each site, every month | You open sites | Brands with few sites, or a fixed estate |
| Per plan | One price for a band of sites, such as up to 10 or up to 50 | You move up a band | Growing estates, and brands with many reviews but few sites |
| Per domain or profile | A price for each website or review profile, with a cap on review invitations | You add brands or send more invitations | Online-first brands collecting reviews on one platform |
| Custom quote | Priced after a sales call, usually by site count and products chosen | You add sites or products | Large estates that need several products in one contract |
Many vendors also charge per user, either directly or through user limits on lower plans. If marketing, operations, area managers and every site manager need access, check this before comparing prices.
What do popular review management tools charge?
Only some vendors publish prices. Those that do mostly charge per location, in US dollars, on annual contracts.
| Tool | Pricing model | Published price | Contract |
|---|---|---|---|
| GatherUp | Per location | $99/month for one location; $60 per location/month for multiple locations, billed annually | Annual or month-to-month (monthly prices not listed) |
| Marqii | Per location, four tiers | Reviews start on Growth at $145 per location/month; Scale $180; full package $250 | Annual |
| ReviewTrackers | Per location | Not shown on its plans page; G2 lists from $89 per location/month (G2) | Paid annually |
| Trustpilot | Per domain | Free plan with 50 invitations a month; Plus from $319/month; Premium from $799/month | 12 months |
| Birdeye | Custom quote, per location | Not published | Typically annual |
| Uberall | Custom quote, three plans plus add-ons | Not published; G2 lists a 25-location minimum (G2) | Three-year initial term in its 2023 standard terms, unless the order says otherwise (Uberall) |
Prices checked on 4 November 2026 and shown in the currency each vendor uses. Tools do different things, so a lower price doesn't always mean better value. Our buyer's guide to review management software covers what to compare beyond price.
For a side-by-side look at features as well as price, see our comparisons of Akili with Birdeye, ReviewTrackers, Uberall, GatherUp and Marqii. If you're already using one of these tools, our guides to Birdeye alternatives, ReviewTrackers alternatives and Uberall alternatives compare the main options.
What hidden costs should you ask about?
The monthly price is rarely the whole bill. Ask every vendor these seven questions before you compare quotes.
- Which features are add-ons? Listings management, review requests, competitor tracking and AI-written replies are often priced separately. GatherUp, for example, charges $40 per location a month for listings and $45 to $300 for its review protection tiers.
- Is there a setup or onboarding fee? Some vendors include setup; others charge for it or don't say.
- How many users are included? Per-user fees or low user caps add up once site managers need logins.
- Which review sites are covered? Check for the sites your customers actually use, such as Tripadvisor, Trustpilot or delivery apps. Extra sources sometimes cost more.
- How long is the contract? Annual is common, and some terms run longer. Ask what happens if you want to leave early.
- Can you remove locations mid-term? On some annual plans you can add sites at any time but can't remove them until renewal.
- What does the price do at renewal? Ask whether the first-year price is a discount, and how much renewal prices can rise.
What would review management cost for your brand?
Per-location pricing is cheapest for small estates and gets expensive quickly as you grow. The table uses the lowest published per-location price above and Marqii's entry price for reviews, for the core plan only.
| Brand size | At $60 per location | At $145 per location | Per year |
|---|---|---|---|
| 3 sites | $180 a month | $435 a month | $2,160 to $5,220 |
| 25 sites | $1,500 a month | $3,625 a month | $18,000 to $43,500 |
| 60 sites | $3,600 a month | $8,700 a month | $43,200 to $104,400 |
Three things change the picture:
- Per-plan pricing flattens the curve. If one price covers a band of sites, a brand that opens five more sites within its band pays nothing extra. That makes the budget predictable, but a three-site brand may pay for capacity it doesn't use.
- Review volume matters as much as site count. A brand with three sites but thousands of reviews, or a busy online shop, may outgrow invitation caps or entry plans long before it outgrows its location count.
- Add-ons add up quickly. Listings management at $40 per location adds $1,000 a month for a 25-site brand.
How do you budget for review management software and get it signed off?
Work out the total cost over the contract, then set it against what the problem costs you now. Finance teams sign off spending more easily when both numbers are on one page.
- Count what you'll actually use. List your sites, the review sites that matter to you, how many people need access and which add-ons you need.
- Compare the full cost over 12 or 24 months. Include add-ons, setup and the likely renewal price, not just the first-month price.
- Price the work it replaces. If someone spends five hours a week reading and replying to reviews, that's around 260 hours a year. Our guide to tracking Google reviews across every branch shows how quickly that time grows with each site.
- Show what's at stake. The Competition and Markets Authority estimates that as much as £23 billion of UK consumer spending is potentially influenced by online reviews each year (CMA, January 2025). Pair that with your own weakest sites, using the method in our guide to finding the branch that drags down your rating.
- Agree how you'll judge it. Pick two or three measures before you start, such as reply rate, reply time and the rating at your weakest sites, so you can show what changed at renewal. Our review response policy template sets reply-time targets you can use, and our guide to measuring brand perception covers broader measures.
Our Google review calculator shows how many 5-star reviews each site needs to reach a target rating, which helps set realistic goals.
How much does Akili cost?
Akili publishes its prices and charges by plan, not by location or user.
| Plan | Price | Covers |
|---|---|---|
| Starter | £1,000 a month | Up to 10 locations and 4 data sources |
| Professional | £2,900 a month | Up to 50 locations and 10 data sources |
| Enterprise | Custom | Unlimited locations; Akili Operations included |
Annual billing gives two months free, and monthly plans have no minimum term. Every plan includes unlimited users, AI-drafted review replies and setup. Akili Operations, for audits, training and a knowledge hub across your sites, is £40 per location a month on Starter and Professional. Prices exclude VAT; see the pricing page for full details.
Akili isn't the cheapest option for a brand with two or three sites and a small number of reviews. It's built for brands that want to see what customers say across every site and channel, and know what to fix first. If you'd like to see it on your own sites, book a demo.
Frequently asked questions
How much does review management software cost per month?
Among tools that publish prices, review management usually costs $60 to $250 per location per month. Some vendors price per plan or per domain instead, and larger platforms such as Birdeye quote each customer individually.
How much does Birdeye cost?
Birdeye doesn't publish prices. It says pricing is custom, usually assessed per location, and typically sold on annual agreements. Our Birdeye alternatives guide compares options that do publish prices.
Is there free review management software?
Google Business Profile lets you read and reply to Google reviews for free, and Trustpilot has a free plan with 50 review invitations a month. Free options don't usually combine reviews from several sites or compare your locations.
Why do review management tools charge per location?
Per-location pricing ties the bill to the size of your estate. It's simple for small brands, but costs rise with every site you open.
What should a review management budget include?
Include the subscription, any add-ons such as listings or review requests, setup fees, extra users and the likely renewal price over 12 to 24 months.
Sources
All vendor pages checked on 4 November 2026.
- GatherUp pricing
- Marqii pricing
- ReviewTrackers plans and ReviewTrackers on G2
- Trustpilot Business pricing
- What does Birdeye cost?, Birdeye, updated August 2026
- Uberall pricing, Uberall on G2 and Uberall general terms and conditions, October 2023
- CMA secures important changes from Google to tackle fake reviews, Competition and Markets Authority, January 2025
- Akili pricing
Lily KostadinovaOperations Director, Akili
