At a glance
Marqii is a restaurant digital operations platform. Its core is keeping menus and listings in sync with your till system, with review monitoring and AI replies added on higher tiers (source).
Akili is a customer intelligence platform for multi-location consumer brands, with restaurant and café groups among its core customers. It analyses every guest review, delivery-app rating, social comment and survey answer, and shows each restaurant what to improve first.
Feature comparison
| Akili | Marqii | |
|---|---|---|
| Collecting feedback | ||
| Google and Yelp | Yes | Yes |
| Tripadvisor | Yes | Not listed |
| Trustpilot | Yes | Not listed |
| Delivery apps | Uber Eats and Deliveroo | DoorDash, Grubhub, Uber Eats and ezCater, for monitoring (source) |
| Social media | Instagram, Facebook, TikTok and Bluesky comments, plus Reddit and X | Facebook reviews |
| Surveys | Website, email and in-store QR | Not listed |
| Review requests | Yes | Review generation |
| Replying | ||
| AI replies | Included on every plan; a person approves each one | From the Scale tier (source) |
| Managed replies | Not offered | Optional paid service |
| Understanding | ||
| Location scores | Every restaurant scored on trust, quality, service, value and digital experience | Sentiment and word clouds across locations |
| What to fix first | Issues ranked by likely revenue and churn impact | Not listed |
| Competitors | Benchmarked at each location | Not listed |
| AI search visibility | Professional plan and above | GEO score |
| Acting and proving it | ||
| Action plans | Owners and due dates for every restaurant | Not listed |
| Measuring fixes | Before-and-after scores with estimated revenue impact; tracking on every action from Professional | Not listed |
| Audits and training | Akili Operations add-on | Not listed |
| Operations Marqii covers | ||
| Menu and listings sync | Not offered | Yes, with POS integrations |
| Commercials | ||
| Pricing model | One plan price for a band of locations, everything included | Per location, four tiers; reviews from the Growth tier (source) |
| Contract | Monthly with no minimum term, or annual with two months free | Annual (source) |
| Users | Unlimited | Not listed |
Five differences that matter for restaurant groups
- The review sites UK and European diners use. Diners in the UK and Europe use Tripadvisor and Deliveroo widely. Akili includes both, along with Trustpilot and social comments. Marqii's published sources focus on Google, Yelp and US delivery apps.
- Benchmarks against the restaurant next door. Akili compares each of your sites with its nearest competitors on the same five measures, so you can see where a rival is winning on value or service. Marqii doesn't list competitor benchmarking.
- Everything in one plan. With Akili, AI replies, competitor benchmarks, surveys and insight reports are in every plan. With Marqii, review management starts on the Growth tier and AI replies on the Scale tier, priced per location.
- Priorities and proof. Akili ranks each restaurant's issues by likely revenue impact, assigns fixes to the general manager or area manager, and measures the before-and-after result.
- No long commitment. Akili's monthly plans have no minimum term. Marqii's plans are annual.
What you get for the money
For a group of ten restaurants that wants review management and AI replies:
- Akili Starter: £1,000 a month (£833 billed annually) covers all ten sites, every review source including Tripadvisor and Deliveroo, social comments, surveys, AI replies, location scores, three competitor benchmarks and a monthly insight report. Monthly plans have no minimum term.
- Marqii Scale (the tier with AI replies): $180 per location a month, so $1,800 a month for ten sites, on an annual contract (source).
If you also need menu and listings sync, Marqii covers that and Akili doesn't, and many groups pair a listings tool with Akili.
An example: a 12-site burger brand
Illustrative example. A burger brand sees Deliveroo ratings fall at four sites while Google ratings hold steady. Akili shows "soggy fries" and "missing items" rising on delivery reviews at those sites, and ranks them first because delivery is 40% of their sales. The ops lead assigns a packaging change and an order-check step; a month later Akili shows the delivery score recovering and estimates the revenue protected.
Which is right for you?
Marqii is a good fit if keeping menus, prices and listings in sync across Google and US delivery apps is your main job, or you want someone else to write review replies for you.
Akili is the better fit if you want to understand and improve the guest experience at every restaurant, compare yourself with nearby competitors and measure the effect of each change, on monthly terms.
Frequently asked questions
Is Akili a Marqii alternative for restaurant groups?
Yes, for review management, guest insight and competitor benchmarking. Akili doesn't manage menus or listings, so some groups use both.
Does Akili include Tripadvisor and Deliveroo?
Yes, along with Google, Yelp, Uber Eats, Trustpilot and social media.
Are AI replies included in every Akili plan?
Yes. Akili drafts a reply for every review in your brand voice, and a person approves it before it's posted.
Do I need an annual contract?
No. Akili's monthly plans have no minimum term. Annual billing is optional and gives two months free.
Can Akili compare my restaurants with competitors?
Yes. Akili benchmarks each site against its nearest competitors: three on Starter, ten on Professional and unlimited on Enterprise.
More comparisons
Alternatives guides
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