At a glance
GatherUp is a review and feedback tool for small businesses, multi-location companies and agencies. Its strengths are review requests triggered from your CRM or till system, NPS surveys and monitoring across many review sites.
Akili is a customer intelligence platform for multi-location consumer brands such as restaurant, café, retail, leisure and gym groups. It brings every review, social comment and survey answer into one place, scores each site on five measures, compares you with nearby competitors and turns what customers say into ranked, owned and measured actions.
Feature comparison
| Akili | GatherUp | |
|---|---|---|
| Collecting feedback | ||
| Review sites | Google, Trustpilot, Tripadvisor, Yelp, Facebook, Instagram, the App Store and more; other sources added on request | "Hundreds of review sites", including Google, Facebook, Tripadvisor and Trustpilot (source) |
| Delivery apps | Uber Eats and Deliveroo | Not listed |
| Social media | Instagram, Facebook, TikTok and Bluesky comments, plus Reddit and X | Not listed |
| Surveys | Website, email and in-store QR | NPS and feedback surveys |
| Review requests | Yes | Yes, triggered from CRM and POS |
| Your own data | CRM and helpdesk tickets, CSV upload and API | CRM and POS triggers for requests |
| Replying | ||
| AI replies | Drafted in your brand voice for every review; a person approves each one | AI-assisted replies |
| Other languages | Reviews in other languages analysed with English | Not listed |
| Understanding | ||
| Location scores | Every site scored on trust, quality, service, value and digital experience | Dashboard comparing locations |
| Region and brand roll-ups | Yes | Not listed |
| What to fix first | Issues ranked by likely revenue and churn impact | AI Insights |
| Competitors | Benchmarked at each location | Competitor monitoring |
| AI search visibility | How ChatGPT and other assistants describe you (Professional and above) | Not listed |
| Insight reports | Monthly on Starter, weekly on Professional | Not listed |
| Acting and proving it | ||
| Action plans | Owners and due dates for every site | Not listed |
| Measuring fixes | Before-and-after scores with estimated revenue impact; tracking on every action from Professional | Not listed |
| Audits, training, knowledge hub | Akili Operations add-on | Not listed |
| Test ideas first | Akili TrueTwin™ customer digital twins | Not listed |
| Commercials | ||
| Pricing model | One plan price for a band of locations, with everything above included | Priced per location; listings and fake-review protection are paid add-ons (source) |
| Users | Unlimited | Not listed |
| Contract | Monthly with no minimum term, or annual with two months free | Monthly or annual |
| Setup | Included; past reviews loaded on day one | Not listed |
Five differences that matter for multi-location brands
- Every channel your customers use. Restaurant and café groups get a large share of feedback through Uber Eats and Deliveroo, and younger customers comment on Instagram and TikTok rather than leaving a Google review. Akili analyses delivery-app reviews and social comments in the same view as review sites and surveys. GatherUp doesn't list delivery apps or social comments.
- A score for every site, rolled up the way you're organised. Akili scores each location on five measures (trust, quality, service, value and digital experience) and rolls them up by region and brand, so an area manager sees their patch and head office sees the estate.
- What to fix first. Akili ranks each site's issues by their likely effect on revenue and churn. A cold-food complaint at a busy site ranks above a parking complaint at a quiet one, so managers start with the fix that matters most.
- From insight to owned action. Each priority becomes an action with an owner and a due date. Akili then compares the site's scores before and after, and estimates the revenue the change is worth, so you can show leadership what improved.
- AI search visibility. More customers now ask ChatGPT where to eat or shop. Akili shows how AI assistants describe your brand and locations, and what to change. GatherUp doesn't list this.
What you get for the money
Akili prices by plan rather than by location, and every plan includes all review sites, delivery apps, social comments, surveys, AI replies, location scores, competitor benchmarks and insight reports.
- Starter: £1,000 a month for up to 10 locations, or £833 a month billed annually. For a 10-site group, that's £100 a site.
- Professional: £2,900 a month for up to 50 locations, adding AI search visibility, impact tracking on every action and weekly reports. For a 50-site group, that's £58 a site.
- No per-user fees, no setup fee and no minimum term on monthly plans.
GatherUp prices per location, with listings management and fake-review protection as paid add-ons (source). If you also need delivery-app and social analysis, competitor benchmarks by location or action tracking, you would need to add other tools.
An example: a 30-site café group
Illustrative example. A café group sees its average Google rating slip from 4.4 to 4.2. In Akili, the area manager for the North sees three sites scoring low on "quality", with "cold food" as the top issue on Deliveroo and Uber Eats, not on Google. Akili ranks it first because those sites take the most delivery orders. The manager assigns a fix (insulated bags and a packing check), and six weeks later Akili shows the quality score and delivery ratings recovering, with an estimate of the revenue protected.
Which is right for you?
GatherUp is a good fit if your main goal is collecting more reviews and running NPS, you have a small estate, and you're happy to analyse results yourself.
Akili is the better fit if you run a multi-location brand and want every source in one view, a score for every site, clear priorities, accountable owners and proof that changes worked.
Switching from GatherUp
Setup is included. Akili connects your review profiles and social accounts, loads your past reviews and scores every location in the first session. You can run Akili alongside GatherUp before your renewal and compare what each shows you.
Frequently asked questions
Is Akili a GatherUp alternative?
Yes. Akili covers review requests, monitoring, surveys and AI replies, and adds location scores, priorities by revenue impact, action tracking and AI search visibility for multi-location brands.
Does Akili include delivery app reviews?
Yes. Akili analyses Uber Eats and Deliveroo reviews alongside Google, Tripadvisor and other review sites.
Does Akili charge per location or per user?
Neither. Each plan covers a band of locations (up to 10 or up to 50) with unlimited users. Only the Akili Operations add-on is priced per location.
Will Akili post replies automatically?
No. Akili drafts each reply in your brand voice, and a person checks and sends it.
Can I try Akili on my own sites?
Yes. Book a demo and we'll show you Akili running on your locations and your nearest competitors.
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