At a glance
| Akili | Uberall | |
|---|---|---|
| Collecting feedback | ||
| Review sites | Google, Trustpilot, Tripadvisor, Yelp, Uber Eats, Deliveroo, Facebook, Instagram, Bluesky, the App Store, Reddit and X; other review sites and sources added on request | "Google, Facebook, Yelp, TripAdvisor, and 80+ more" (source); without Yelp Enterprise, only the last 3 Yelp reviews (source) |
| Social comments | Instagram, Facebook, TikTok and Bluesky comments analysed with reviews | Local social publishing (source) |
| Your own data | Surveys, CRM and helpdesk tickets, CSV upload and API | Not found |
| Surveys | Website, email and in-store | Shared by link: email signatures, QR codes, social and website (source) |
| Review requests | Yes | Not checked |
| Replying | ||
| Review replies | AI drafts every reply in your brand voice; a person checks and sends it | AI review responses, with approval workflows (source) |
| Other languages | Reviews in other languages analysed alongside English | AI responses in "80+ languages" (source) |
| Understanding | ||
| Location scores | Every site scored on trust, quality, service, value and digital experience, rolled up by region and brand | Sentiment ranking by location (source) |
| What to fix first | Issues ranked by likely effect on revenue and churn | Not found |
| Competitors | Rated at the same locations: 3 on Starter, 10 on Professional, unlimited on Enterprise | Competitor benchmarking in GEO Studio (source) |
| AI search visibility | Professional plan and above | GEO Studio, a paid add-on using credits (source) |
| Acting and proving it | ||
| Actions | Action plans with owners and due dates for each site | Team permissions and approval workflows (source) |
| Measuring a fix | Before-and-after scores per site with estimated revenue impact; tracking on every action from Professional | Revenue Estimator for location marketing (source) |
| Audits, training, knowledge hub | Akili Operations add-on, £40 per location a month | Not found |
| Test ideas before launch | Akili TrueTwin™ customer digital twins, £300 a month | Not found |
| Other | ||
| Listings and store locator | Not offered | 150+ directories; locator and local pages (source) |
| Commercials | ||
| Pricing | Published: £1,000 a month for up to 10 locations, £2,900 for up to 50 | On request, three plans plus add-ons (source); G2 lists a 25-location minimum (source) |
| Users | Unlimited on every plan | "Unlimited users" listed under Uberall Essentials (source) |
| Contract | Monthly with no minimum term, or annual with two months free | Standard terms: three-year initial term unless the order says otherwise, renewing yearly, three months' notice (source) |
| Setup | Included at no extra cost | Not stated |
| Data hosting | Google Cloud in the UK; EU hosting on Enterprise | AWS in the EU; some AI features use US providers under standard contractual clauses (source) |
Uberall information checked on 30 October 2026 from Uberall's public pages, help centre, general terms (October 2023 version) and G2. Features change; check with Uberall for the latest.
Five key differences
- Being found vs being chosen again. Uberall's core job is making sure every location appears correctly on maps, directories and AI search. Akili's is understanding what customers say after they visit, and what each site should improve.
- Priorities and proof. Akili ranks every issue at every site by likely revenue impact, assigns the fix and measures the before-and-after result. Uberall's Revenue Estimator models the value of location marketing, not of operational fixes.
- All your feedback in one analysis. Akili analyses reviews, social comments, surveys and CRM or helpdesk tickets together. We found no option on Uberall's pages to import your own data for analysis.
- Smaller estates welcome. G2 lists a 25-location minimum for Uberall. Akili's Starter plan covers up to 10 locations.
- Commitment. Akili offers monthly plans with no minimum term. Uberall's standard terms start at three years unless the order says otherwise.
Where Uberall is the better fit
- You need opening hours, addresses and photos kept accurate across many directories and maps.
- You want store locator pages and local landing pages.
- You want to publish local social posts to Google and Apple from one place.
- You run a very large estate, from hundreds to thousands of locations.
Where Akili is the better fit
- You want each site scored and the issues ranked by likely revenue impact.
- You want fixes assigned, tracked and measured, and audits and training in the same place.
- You want reviews, social comments, surveys and support tickets analysed together.
- You run fewer than 25 locations, or want monthly terms.
Using both
Many brands keep a listings tool and add Akili for analysis and action. Uberall keeps every location accurate online; Akili shows what to improve inside them.
Frequently asked questions
Is Akili an Uberall alternative?
For review analysis, replies and site-by-site improvement, yes. For listings management and store locators, no: Akili doesn't offer those.
Does Uberall track AI search?
Yes. GEO Studio, launched in December 2025, tracks how assistants such as ChatGPT, Perplexity and Gemini mention your brand. It is a paid add-on using credits. Akili includes AI search visibility on Professional and Enterprise.
How is pricing different?
Uberall prices on request, with a 25-location minimum listed on G2. Akili prices by plan: Starter is a flat £1,000 a month for up to 10 locations and Professional £2,900 for up to 50. Only the Akili Operations add-on is priced per location.
Where is data hosted?
Akili is hosted on Google Cloud in the UK, with EU hosting on Enterprise. Uberall lists AWS in the EU, with some AI features using US providers.
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Alternatives guides
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