Akili IntelligenceCustomer surveys
Ask customers what reviews don’t tell you. At the moment it matters.
Run short surveys on your website, by email or in store. The answers feed straight into your scores and issues in Akili, alongside your reviews.
Bestseller
NewIllustrative data for a fictional brand.
- Trustpilot
- Tripadvisor
- Yelp
- Deliveroo
- Uber Eats
- Just Eat
- TikTok
- Amazon
- App Store
- and more, with other sources on request
Most customers never tell you what went wrong. Unless you ask.
Reviews tell you what your most vocal customers think. A short question at the right moment reaches the rest, including the people who left without ordering.
of customers tell the company directly after a bad experience, a record low.
of bad experiences lead customers to cut their spending.
of customers would stop buying from a brand they love after one bad experience.
Sources: Qualtrics 2026 Consumer Experience Trends; Qualtrics XM Institute (November 2025); PwC, Future of customer experience survey (2018).
From a question to an answer you can act on. In three steps.
Build
Write your questions, choose where and when to ask, and match the survey to your brand.
Launch
Run it on your website, by email, or in store with a QR code for each branch. Start, pause or change it whenever you like.
Learn
Answers flow into your brand perception scores and review inbox, next to what customers say elsewhere.
Short surveys. Useful answers.
Ask at the right moment
Ask on your website, by email or in store. Each store gets its own QR code for customers to scan, and on your website you choose the pages a survey shows on and what triggers it.
- Website, email and in-store surveys
- A QR code for each store, so in-store answers are linked to that branch
- On your website: show after time on page, after scrolling, on leaving or on a click
Illustrative data for a fictional brand.
Answers that feed your scores
Each survey is linked to the dimensions it measures, so answers count towards your brand perception scores instead of sitting in a separate tool.
- Linked to trust, quality, service, value or digital experience
- Answers appear with your reviews and comments
- Run separate surveys for your website, emails and branches
Illustrative data for a fictional brand.
See what customers said, at a glance
Track responses, average rating and response rate for every survey, and read the open answers behind the numbers.
- Responses, average rating and response rate
- The spread of answers for each question
- Stop automatically once you have enough answers
Illustrative data for a fictional brand.
Live in minutes, in your brand
Build a survey in four steps and preview it on desktop and mobile before it goes live. It carries your logo and colours.
- Questions, where and when, look, launch
- Your logo and colours
- Preview on desktop and mobile
Illustrative data for a fictional brand.
Built for the whole team. Not just head office.
Marketing and brand
Test what customers think of a new range, a price or a message, in days.
Digital and ecommerce
Find out why visitors leave without ordering, on the page where it happens.
Operations and site managers
Hear from customers in store, including those who would never write a review.
Included on every plan. From £1,000 a month for up to 10 locations.
Starter includes up to 5 surveys a month. Priced by plan, not per location or per user.
See pricing- Website, email and in-store surveys
- A QR code for each store
- Rating, choice and open questions
- Page and timing rules
- Your logo and colours
- Answers feed your brand perception scores
- Responses and response rate
- Unlimited users
Questions, answered.
What kind of surveys can I run?
Short surveys, usually one or two questions, on your website, by email or in store. You can ask for a rating, offer choices or invite an open answer.
How do in-store surveys work?
Each store gets its own QR code. Customers scan it with their phone to answer, and their answers are linked to that store.
How do the answers reach Akili?
Automatically. Each survey is linked to the brand perception dimensions it measures, so answers feed into your scores and appear alongside your reviews and comments.
Can I choose who sees a website survey?
Yes. You choose the pages, the trigger (time on page, scrolling, leaving or a click), the devices, new or returning visitors, and the share of visitors who are asked. Visitors are not asked again until the wait time you set has passed.
Will it annoy my customers?
It is designed not to. Only one survey shows per visit, you can limit how many visitors are asked, and anyone who answers or closes it is left alone for the period you choose.
How do I add a survey to my website?
You add one snippet to your website, once. After that you can create, start, pause and change surveys in Akili without touching the site again.
Can the survey match our brand?
Yes. Surveys carry your logo and colours, and you can preview them on desktop and mobile before launch.
How much does it cost?
Customer surveys are included on every plan. Starter is £1,000 a month for up to 10 locations and includes up to 5 surveys a month. Professional is £2,900 a month for up to 50 locations. Every plan has unlimited users. Prices exclude VAT.
Useful reading.
See Akili on your own brand
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