Akili IntelligenceBrand perception
Know how customers see your brand. At every location.
Akili reads every review and comment, and turns them into one brand perception score for each location, split into five dimensions you can act on.
Illustrative data for a fictional brand.
- Trustpilot
- Tripadvisor
- Yelp
- Deliveroo
- Uber Eats
- Just Eat
- TikTok
- Amazon
- App Store
- and more, with other sources on request
How you see your brand. And how customers see it.
Most brands think they know how customers see them. A star rating doesn't say whether customers are unhappy with service, price or quality, or which sites are behind it. The answer is in thousands of reviews that nobody has time to read.
of companies believe they deliver a superior experience.
of companies are rated as superior by their customers.
of customers would stop buying from a brand they love after one bad experience.
Sources: Bain & Company, Closing the delivery gap (2005), a survey of 362 firms and their customers; PwC, Future of customer experience survey (2018), consumers in 12 countries.
From thousands of reviews to one clear score. In three steps.
Read
Akili reads every review, comment and mention for every location, including your past reviews.
Score
Akili Lens™ tags each mention to one of five dimensions and scores each from 0 to 100, weighting recent mentions more.
Explain
Open any score to see the issues and customer comments behind it, and what to fix first.
See the whole picture. Then the detail behind it.
One score, split into five dimensions
Trust, quality, service, value and digital experience each get a score out of 100, so you can see exactly where the brand is strong and where it is losing customers.
- One overall brand perception score, weighted across all five
- Your weakest dimension and biggest change called out
- Scored the same way every time, with Akili Lens™
Illustrative data for a fictional brand.
Every location scored the same way
Compare sites on a like-for-like basis and see which ones are pulling the brand up or down, and on which dimension.
- A score for the whole brand and for every branch
- Spot the outlier sites before they show in the rating
- Location views your site managers can use
Illustrative data for a fictional brand.
See what is moving each score
Open a dimension to see the issues behind it, how often customers mention them, and what they said in their own words.
- The issues behind every score, with mention counts
- Real customer comments as evidence
- Urgent issues, such as food safety, flagged first
“The fruit on the cake was off when we collected it. Extremely disappointed.”
Illustrative data for a fictional brand.
Track it over time, and after each fix
Scores update as new reviews arrive, so you can see whether a change at a site is actually working.
- Trends over 7, 30 and 90 days or 12 months
- See the change in score after each completed action
- Share progress in weekly or monthly reports
Illustrative data for a fictional brand.
Built for the whole team. Not just head office.
Marketing and brand
Know how the brand is really seen, and prove that your work is changing it.
Operations and area managers
See which sites are behind, and on what, without reading every review.
Leadership
One number for the board, with the reasons behind it one click away.
Included on every plan. From £1,000 a month for up to 10 locations.
Priced by plan, not per location or per user.
See pricing- Brand perception score for the brand and every location
- Five dimension scores
- Issues and comments behind each score
- Trends over time
- Region and brand roll-ups
- Unlimited users
- Setup and onboarding
- Past reviews loaded on day one
Questions, answered.
What is brand perception?
Brand perception is how customers see your brand, based on their experience of it. Akili measures it from what customers actually say in reviews, comments and mentions, instead of a survey sent once a year.
How is the brand perception score calculated?
Akili Lens™ tags every review, comment and mention to one of five dimensions: trust, quality, service, value and digital experience. Each dimension is scored from 0 to 100, with recent mentions weighted more, and the overall score is weighted across all five.
How is this different from a star rating?
A star rating gives you one number per platform. Akili's score brings every platform together, splits it into five dimensions, and shows the issues and comments behind each one, so you know what to fix.
Can I see a score for each location?
Yes. Every location gets its own score and dimension scores, alongside the score for the whole brand, so you can compare sites on the same basis.
Where does the data come from?
Google, Trustpilot, Tripadvisor, Yelp, Amazon, the App Store, Uber Eats, Deliveroo, Just Eat, Facebook, Instagram, TikTok, LinkedIn, Bluesky, Reddit and X, plus Glassdoor and Indeed for employee reviews. You can also connect your own data, such as surveys and support tickets. Other sources can be added on request.
How often are scores updated?
Scores update as new reviews and comments arrive. You can view them over the last 7, 30 or 90 days, 12 months, or a custom date range.
Can I compare my scores with competitors?
Yes. Competitor insights scores your closest competitors on the same five dimensions, so you can see where you are ahead and where you are behind.
How much does it cost?
Brand perception scores are included on every plan. Starter is £1,000 a month for up to 10 locations and Professional is £2,900 a month for up to 50, with unlimited users. Monthly plans have no minimum term. Prices exclude VAT.
Useful reading.
See Akili on your own brand
We will show you how customers see every location, and which fixes will grow revenue and cut churn.